Transforming my lifelong passions for music, art, and design into a fulfilling career has been a remarkable journey of collaboration, creativity, and innovation. As a creative leader, I’ve had the privilege of spearheading impactful advertising campaigns and guiding teams to deliver meaningful brand experiences that resonate with both consumers and clients.

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During my tenure at Optum and UnitedHealth Group, I established and led their national in-house creative marketing team, overseeing 15 talented professionals—including designers, copywriters, social media and content strategists, and program managers. Together, we executed multi-million-dollar national campaigns and developed marketing strategies and collateral for both national initiatives and nine regional markets. My leadership focused on building a high-performing, collaborative team culture, nurturing creativity, and consistently delivering work that enhanced brand visibility, drove measurable business outcomes, and exceeded expectations.

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My expertise spans a broad spectrum of creative disciplines, including multimedia design (web development, UX/UI, e-commerce, video production, animation, logo design, print and digital advertising, signage, and packaging), copywriting, brand strategy, marketing strategy, and content creation. I approach each project holistically, crafting cohesive strategies that connect brands with their audiences in memorable and impactful ways.

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Beyond my professional endeavors, I channel my creativity into music and content creation. Operating a professional recording studio from my home, I produce original music and video projects while supporting a vibrant community of musicians and creators with expert audio and visual guidance. My personal and professional pursuits are driven by a passion for innovation, collaboration, and creating work that inspires and connects.